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DDB Worldwide agencies won 53 Lions, including two Grand Prix, and was ranked as the 2nd most-awarded agency network at the 2010 International Advertising Cannes Festival. 
 
DDB's "Fun Theory" campaign for Volkswagen won the most prestigious award for Internet advertising in the world.  This groundbreaking campaign, created by DDB Stockholm, took home the Cyber Grand Prix, topping the festival's most celebrated viral campaigns. Additionally, in its launch year, the Film Craft Lions category received 1,110 entries, and DDB London/DDB Worldwide were presented with both a Gold Lion and the Grand Prix for their Philips Cinema TV entry, “The Gift.”
 
DDB Shanghai took home the second Gold ever won by an agency from China for its design work for the China Environmental Protection Foundation.